6. Create a podcast. Make a digital recording of your article using one of any number of audio recording services like AudioAcrobat or software like Audacity. I create an special intro and outtro (special offer) for each podcast, based on the content of the article, and then proceed to read and record the text of the article. Then, post your podcast to podcast directories. In about 30 minutes, you've created yet another marketing strategy for yourself.

7. Create a video. Video production is becoming easier and easier, and I now receive a couple of video ezines where the entire content of the ezine is delivered via a video. In fact, you can actually sit at your desk with a webcam and record yourself. With the magic of video software like Visual Communicator or screen capturing software like Camtasia, you can add graphics and text and have a video ready in minutes. With the popularity of video sites like YouTube, it's harder to ignore the impact video will have on your online marketing efforts.

8. Syndicate on other websites. Through the power of RSS feeds, you can become a syndicated columnist in other people's publications. Simply offer your RSS code and installation instructions to your visitors with the promise that they'll have new content on their site weekly (or in whatever interval you publish new articles). My article submission service offers this option to me, and I'm appearing on more websites every week.

9. Write a press release. Distributing a press release online can have a strong impact beyond any media that might pick it up. Press releases that link back to your site can enhance your search engine rankings and increase your online credibility. You can convert your article into a tips release, a release that ties into a current trend or news story or to an upcoming event that you're sponsoring. This strategy takes a bit of work, as you need to modify the content of your article into the press release format and orient it to your goal for publishing the release. I use and highly recommend PRWeb.com for online press releases.

10. Create information products for profit. I never believed that I could put together any type of information product until I took a long, hard look at my collection of articles and saw definite themes emerge. Slowly but surely I'm translating these themes into information products that I can sell online.

11. Create a teleseminar. If you write your article in the tips format, you've got a teleseminar in the making. All you need to do is create an introduction and closing for your teleseminar and beef up your tips points with additional explanation or with examples, and before you know it you will have created the content for a 60 minute teleseminar.

12. Distribute to print publications in your target market. If your target market is very specialized or is a niche market, you'll find a whole host of specialized print magazines, newsletters, and catalogs for this market. Take a few hours and research those publications available for your target market, check out their submission guidelines, and get a sense of the tone of the publication. If you think your content would be a great fit, buff up a couple of your best articles and send an email to the publisher outlining how publishing your content in their publication would benefit their readership. Since you may not be paid for your submission, request that a short bio with your contact info is contained within your article.

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