3. Online Directories. Online directories are created for consumers looking for a specific product or service. Our website, USstoragesearch.com, is an online directory that targets searchers looking for self and mobile storage. We keep our website highly optimized organically and do extensive Pay Per Click advertising so that it shows up on the first page of all major search engines locally and nationally for a variety of self storage related keywords. You will see us on the search engines for keywords such as "self storage,' 'storage unit,' and for a variety of local keywords such as 'San Diego self storage.' Because of this we see more than 70,000 visitors each month on our website and are able to direct them to our facility members. If you are an operator that is not currently advertising online, a directory is the fastest way to get started without any SEO or PPC knowledge. There are a few good online directories out there for the self storage industry. Shop carefully and ask a lot of questions. The most important thing to ask about a directory is how they are qualifying the potential customers they are sending your way. You want to be sure the directory is able to send quality prospects your way.

Those are the three fundamental ways to drive traffic to your website. With the affordability of Internet marketing and the number of people using the Internet to find storage, I recommend you test all three methods and see what works for you.

Now that you know all about the basics of Internet marketing and the three most effective ways to drive traffic to your website I encourage you to seriously evaluate how you are advertising online. It's very inexpensive and easy to track - there's no reason not to.

There are hundreds of thousands of people using the Internet to search for storage each month. Can they find your facility or are they renting with your more Internet-savvy competition?

Copyright (c) 2008 Megan Eckert

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