Think you don't have the time, resources or technical know-how to create, and manage successful PROFESSIONAL websites? Think again and take the time to stand back and look at the BIG PICTURE, the world of computing has moved on, genius simplifies complexity. This is design philosophy behind the open source tool joomla. Web development using joomla is no longer the exclusive preserve of the technical, joomla is a professional rapid open source development tool.

Back in the day, there were only two choice contract in a web developer and lose fine control of your web site or like us, you would get stuck in and hard code your sites in Java/HTML or ASP/VB Script, as software developers we chose the second option, but about 18 months ago, we had the epiphany, we saw the future and we switched to the object based Joomla CMS. It simply no longer made sense for us to spend 90% of our time developing and maintaining when the powerful joomla la CMS could exceed our efforts in a fraction of time. We are now able to stay up to date, making us more reactive. With Joomla we found that, if we had an idea for a feature, it could be implemented in 24 hours. Through change, we arrived at an entirely different way of doing things, an entirely new way of developing our web sites. The business model also changed, in 2008 we are looking to automate our offering and leverage the science of big numbers, giving away our simple 2zen web development suite and site resources for as long as we can and look to make back it's investment, through online advertising and a pay on performance honesty box principle made popular by the online music business, remember our name 2Zen.

Zen is more than a several thousand years old religion, to us it is a new business development philosophy!... Ok so we jest a little, at the expense of the greedy, soulless corporations devoid of all personality and compasion, see, know we are making fun of the ultra left wing, will the hilarity never stop!, well at least this is how it started, but then we looked up Zen. According to Wikipedia [ the fount of all knowledge ] Zen is a school of Mahayana Buddhism, notable for its emphasis on practice and experiential wisdom-particularly, as realized in the form of meditation known as zazen-in the attainment of awakening. As such, it de-emphasizes both theoretical knowledge and the study of religious texts in favor of direct experience, and there it was inspiration. Agreed, there is not much call for meditation in business, or you would think motorcycle maintenance, but REFLECTION, as many entrepreneurs will tell you is very important, only through hands on application, seeing and doing, can you gain perspective. With a rapid development tool, after a few days, you will know, folly or genius, what needs to be added, what needs to go. Appreciation of the big picture can only come with distance and time. Compress the development process and you set up what Neural linguistic Psychologist call, accelerated feedback loops.

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