This article is to explain to Internet marketers and web business owners how to use e-marketing to maximum effect. Words like e-marketing and e-commerce are bandied about without regard to meaning. This article is about the use of e-mail as a medium to obtain attention and sales. Email marketing is usually contained in either a newsletter or a periodic email sales message.

Email marketing has increased in volume by over 100% in each of the last five years. That has brought both problems and pitfalls. On the plus side, you could wake up one morning $70,000 dollars richer. On the negative side, your message now has to compete with billion of others and get past some of the most sophisticated software in the World, used for "spam busting".

So, if you want success with this medium, you have to know what you are doing and you have to use expert help. Ask yourself whether you want 10% of your messages to be read or 80%. Are you playing or are you seriously in business? Short notes on creating a message that will drive home

The most important part of your email message is the subject line. It should be target oriented and simple. Your prospective customer has no interest in you or loyalty to you (yet). His interest is only in what he will get from your product or service.

Whenever you can, address your message to an individual. First name only is acceptable. If you think a more formal approach suits your business, then by all means use a courtesy title and surname like "Dear Mrs Smith". Of course, that assumes you have a means of collecting names which includes the courtesy title. You cannot guess at gender, even if you have time to go through your list.

People are more likely to read a message personally addressed. You can mention the name in the heading or at the start of the text, in letter style.

For example, if you send messages to car exporters, then the heading might be,

=> Peter, new updates in exporter’s policy

Or you could set it out as:

=> New updates in exporter’s policy Dear Peter . . .

Go for a maximum of four paragraphs. If your target customers are from all over the world, it is particularly important to use concise and clear language to create a simple, coherent and strong message. You must persuade, not shout.

Your first paragraph must open with an enticing proposition which builds on the message in the heading. If you can include an image (picture or photo) which represents your product or service, so much the better. But remember to place it in such a way that if the receiver has set his email system so that it does not accept images, your message is still complete.

Always give more than one link to your website and make sure the link is to the most suitable page. Normally three links to different pages of your webpage may be sufficient. You may place one of them at start and spread the other two lower down, at relevant points.

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