Doesn´t marketing just drive you crazy sometimes?

It seems that every single week a new marketing program goes on sale promising us that, once bought and utilised, we´ll be able to attract more clients and earn more money than we ever dreamed possible and that this time, this one time, we´ll hit the jackpot and succeed where we´ve failed so many times before.

They all tell us that they have THE ANSWER and yet each and every marketing program has a different answer than the last.

Some tell us that 'the money´s in the list´ and urge us to put all of our time, money and effort into building the greatest list possible if we´re serious about becoming truly successful.

Others tell us that marketing is all about sales and closing techniques and that we need to become expert 'closers´ in order to become successful, whilst others still tell us that our ability to reap a bumper crop relies upon our copywriting skills, our free reports and downloads, our 'viral infections´, permission marketing or search engine optimisation.

Now, whilst each of these approaches can and do provide successful marketing approaches (in the short term at least), they´re not really a viable way to create long term business success.

In fact, each of these techniques in and of themselves is pretty useless when used indiscriminately as most people tend to do.

I´m sure you´re aware of people who´ve spent ages (along with a small fortune) on Search Engine Optimisation either to find that their web traffic didn´t increase or, even if it did, it didn´t convert into new business income?

Likewise, you probably know people who´ve created free download after free download and grown fairly decent sized lists only to find that whenever they tried to sell to them that half of them unsubscribed and the other half sent 'hate mail´ to the effect of "I didn´t sign up to be sold to. Do it again and I´ll unsubscribe" or simply not bothering to take action at all, right?

The net result is the same. No new sales, no increased revenue and no return on investment for all the time, money and effort it took to put these promotions together.

Yep, I´ve been there too and, although it´s rather embarrassing to admit, I still go there on rare occasions when a product or service I´m promoting flops.

It´s frustrating isn´t it?

After all, you bought the ebooks, listened to the audios and took all of the actions that the experts told you to take and yet... well... nothing!

No great marketing success, no return on investment and certainly not that ever elusive passive income we´re always promised on the marketing guru´s sales pages.

What gives?

Are we being sold a crock or is marketing success truly attainable for all of us or just the lucky few?

These are questions I used to ask myself a lot in the early days when most of my marketing attempts seemed to fail or, at least, not create the success I´d been hoping for.

Page 1 of 2 :: First | Last :: Prev | 1 2 | Next