2. Offer technical solutions and publish your entire website, save it as a pdf and load it up in your auto responder. Sometimes visitors don't have enough time read your entire site or they lose their Internet connection or time online. This way it can be printed out and read offline.

3. You could offer your eBook via an auto responder. Often your visitors won't have to download it or have the software to read it right away, so this way they can take it "to go".

4. For a handy and nice legal touch, you could include the terms and conditions to purchase transactions and load them into an auto responder that is triggered with each purchase. This could include return policies, purchases, refunds etc.

5. Publish free reports to send via your auto responder. The reports should be related to your business or web site and contain info, ads and links to your sites. People love getting freebies.

6. Collect vital customer satisfaction information by publishing a survey. Send this to via auto responder to those who sign up on your site in exchange for a free eBook, software or trial period at your membership site. This type of information will help you understand their needs, wants, likes and dislikes better.

7. Instead of answering each customer question that is e-mailed to you, publish "Frequently Ask Questions" and make them available via auto responder to those who sign up. This also saves you time and reduces support headaches.

8. Instead of publishing all of your customer testimonials or endorsements on your website, publish only a few. And set up an auto responder form that invites visitors to receive a complete list. Now you can give them a dynamite list; it's more effective to include all of them.

Mix and match. Making changes to your auto responder strategy will change your auto responder results! Why not reach out further while at the same time improve your closing ratio's? Do the two-step!

In summary, by using customized marketing techniques like an eZine eBook, tailored to fit your own products and services, you can reach out and increase your website traffic and sales opportunities. Internet marketing can provide more ways to grow your business than you can shake a mouse at!

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