One of the most exciting parts of wedding planning is picking out your wedding gown. But before you get started, you need to first find a bridal shop. You will have a wide variety of shops to choose from, including national chains, local boutiques and online retailers.

Before you begin choosing a bridal shop, you must have a general idea of what type of wedding gown interests you. Are you looking for something formal or more casual? What price range can you afford?

Look through bridal magazines and browse wedding websites to get an idea of different styles of gowns available.

To find a shop in your area, ask other women you know for referrals. You are looking for a bridal shop that is clean and reputable, where they have a wide array of affordable gowns. Narrow your bridal shop selections down to three or four choices.

Set a whole day aside to shop. You don't want to feel rushed through the process of finding a bridal shop and ultimately finding a wedding gown. Bring your mother, sister, maid of honor or bridesmaid(s) with you. They can offer an honest opinion about the store and the dresses.

When arriving at the bridal shop, you first should check to see if the wedding dresses are within your price range. There is no reason to let yourself fall in love with a dress that's ten times more than you are willing to pay. If you find that the prices are astronomical, move on quickly to the next store.

Next you should check their inventory to see if they have a wide enough selection in the gown styles you prefer. Look around the shop to make sure it's clean, organized and has plenty of space for you to trying on and move about in your wedding gown.

Speak with a salesperson and ask a few questions before picking out your dress. Are there any guarantees? Are alterations included in the price? Are accessories available at the shop?

Once you are satisfied with the shop, the fun begins. Work with the salesperson to find a wedding gown that is suitable for the time and season of your wedding, flatters your body shape and reflects your personal style. Try on several wedding gowns before making a decision. If you feel the sales staff is pushy or rude, move on to another bridal shop.

Before making your final purchase, you may consider checking online prices for the gown of your choice. Oftentimes you can find the same gown online at a reduced rate.