It is a good idea to look at the host's website. A very complicated site full of technical descriptions shows a lack of communication between the host and clients. This can be a bad sign. The technical support may be difficult to access, and the support staff may not answer your question in a way you can understand.
You can tell if a company is customer focused by their website. You are looking for a simple layout and products designed for the customer, combined with a support system that is easy to work with. Contact customer service before you have a problem, and see if they are willing to work with you.
Check for comments from real web hosting customers, also. Names and web site addresses must be clearly identified. In addition, it may be helpful to actually contact some of those people directly.
Of course none of this is fool-proof. But given the highly competitive nature of the web hosting business, all other things being equal, a simple, straightforward customer-focused approach is what you should be looking for in a web host.
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