Everybody is looking for ways to make money… additional sources of income that can be earned from home. The options abound. Everywhere you look, somebody is pushing a new product or business opportunity. But how do you know which opportunity is the right one for you? What do you use as your criteria for evaluating the best products and business opportunities to get involved in? This article will help you to:

* Discover exactly what to look for in a business opportunity * Learn how to test the viability of the business you are researching * Determine the Right business for you

Tip: One thing you always want to do is to look for paradigm shifts. Look at what people are excited about… what’s moving the masses…

1. TIMING – you have to get involved with an expanding marketplace. – you want to find huge emerging markets and then figure out a way that you can get in front of the growing demand. Figure out where everybody else is going and get there before they do. Also, think about the "timing" today because timing is also about when you get into a company. Many people who have been very successful in business opportunities know nothing about marketing, but because they got in at the right time, they were able to make a lot of money. While you CAN make money even after there are millions of people in the business, it’s easier if you can get in very early or at the time that momentum is building.

2. PRODUCT – a lot of people find and fall in love with a product before they figure out if it is a good fit for the marketplace…if the marketplace will bear it. Remember, when it comes to marketing a product, it’s not about what you want to sell but it is about what other people what to buy. You have to look at a product – not through your own eyes but through the eyes of the consumer. It’s going to be a lot easier for you to promote a product AFTER you have found out what people desire and then to match up those desires with products out in the marketplace. Choose your product based on what people are PASSIONATE about and what they are willing to spend their money on. Also, the product should be backed by people who are stable and trustworthy. It should also be a product that is properly funded because you don’t want to invest in it, only to have the company go belly up in just a few years. They not only need a product that sounds good, but one that the owners have the money to roll out and promote the "right" way.

3. MARKETING PLAN - Many Networking companies have you to start by contacting your warm market by making a list, etc. While you will definitely want to turn your friends and family on to a great business opportunity, if that’s your ONLY strategy, you may soon find yourself in the NFL club (No Friends Left). Plus, if you think about it, that’s not a really a complete marketing plan. You need a complete marketing PLAN, a turnkey system that has specific steps that you can just follow and move forward. This is a critical point of failure for most people. Find a business that will allow you to follow a strategically laid out success blueprint … a step-by-step plan that will give you the ultimate head-start in your business so you won’t have to figure everything out yourself.

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