In 1933, in his inaugural address after defeating Herbert Hoover for the Presidency of the United States, Franklin D. Roosevelt told us that "the only thing we have to fear is fear itself."

His words referred to the Great Depression that shrouded the nation with hesitancy, but his meaning echoes through the decades as a call for wisdom in the conquering of the single most common obstacle to success and happiness, especially when it comes to launching a home based business: fear, and it's point of origin, we personally.

That's right, too often we come to the party with a great product and a killer business plan, but it all goes down in flames because the person behind the wheel allows the inner demon of fear to take over.

Fear is found naturally within us - we're nurtured to identify and react to marked danger - and the result of what we go through in life. When you step off the curb in front of a bus and a bolt of adrenaline shoots you across the street faster than an Olympic sprinter, that's instinct.

If a business opportunity eludes you due to your own hesitation or you simply didn't want to squander your precious funding, you're caving in to the assassin of success - your inherent fear. The good news is that you can do something about it, and it begins by recognizing what forms these home based business deal killers often assume.

Ask a successful person in any business, and they'll tell you that fear really is the enemy of success. And because fear is easily disguised as something more digestible to our self-image - there are five faces of fear, in fact, all thinly veiled versions of the same thing - we don't recognize the enemy for what it is.

Our journey towards success takes us first to the undertaking of recognition, and then onto confronting fear head on by making a knowledgeable decision that is strengthened by familiarity and knowledgeable bravery.

> Indifference: One of the five primary ways in which fear rears its head is through indifference. This is when you simply aren't in the game at all; you've resigned yourself to the avoidance of risk by looking the other way.

> Indecision: Indifference differs from indecision - the second of the five faces of fear - because with indecision you are looking into the eyes of opportunity but are frozen with - you guessed it - fear.

> Doubt, Worry and Over-Caution: The next two faces of fear are also synonymously linked: doubt and worry.

Doubt can be classified as the over-emphasis of the possibility of an unhappy ending. For some people, a five percent chance of failure constitutes enough doubt to stay on the sidelines. They overvalue the likelihood of failure over the much more likely chance of success.

Worry, on the other hand, is what opens the door to doubt. The majority of business opportunities encompass a degree of risk, this of course includes a home based business, so in theory there is a "possibility" of failure.

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