What's the home-based travel agent's BIGGEST MISTAKE?

What prevents travel agents, even "pretty good ones", from making 6-figure incomes or million-dollar incomes?

THE NUMBER ONE REASON why the majority of travel agents don't make more than 25, 30 or 40 thousand/year is:

They do NOT specialize.

This drives me crazy ... because "the power of specialization" is NOT really a secret !!!

Everyone knows ( I'd hope ) that in ANY field - and I mean - ANY field, including doctors and lawyers - those who specialize, those who FOCUS on an area or two of their industries make A LOT more than those who are "jacks-of -all-trades" or generalists.

Why?

Because true specialists deliver MORE VALUE, and MORE VALUE equals higher income. Period.

So, why don't most home-based travel agents (or travel agents in general) specialize in, let's say, ONE or two destinations,

...... or ONE or two "types of travel" such as cruising ...

........ or ONE or two "niches" such as "diving", "wine tours", "vacations for families with young children", "golfing trips", etc.???

Because they don't have the guts!

That's right!! Most travel agents are paralyzed by fear...

....and by "low-quality" questions they ask themselves such as:

travel agents"What happens if I specialize in cruises, but my neighbour wants an escorted tour"?

My answer would be: WHO CARES??!!

Tell your neighbour to go see another agent who specializes in escorted tours.... and if you're really smart.... you've previously set up a mutual-referral program with that other agent, so that you can collect referral fees.

The above makes SOOOO much sense, and yet....

...most travel agents are afraid that - by specializing - they'd be losing "all kinds of business".

If that was true, how come most travel agents are NOT making "all kinds of money"?

In addition, many travel agents are stuck with OLD ways of thinking. After all, 10 or 15 years ago, travel agents were THE source of "travel-related information" for consumers and therefore, specialization - although it ALWAYS MADE SENSE - was not as crucial as it is today.

.......

So, my friend, if you are planning to become a travel agent, make sure you start thinking about what "specialties" you would like to work with.

Let your passions and your personal interests lead you to lucrative "target markets".

If you already are a travel agent, but are not specializing yet,

*

decide what you are passionate about in this great industry *

let go of your fears *

"passion alone won't cut it", so: research your market (to ensure that there is a large enough group of people with a common need that YOUR business can satisfy) *

add enormous value to your offer (EXPERTISE and superior service) *

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