You know you need inbound links to your site to succeed in SEO. What you may not know is, you don't need to spend a dime to get them. In fact, I would advise you not to purchase links.

The recent Google shakeup is all about paid links. Stop paying for links now! Google is now "punishing" websites for having paid links, because they feel it's cheating the algorithm. You might be upset by this, but they are doing it to improve the quality of their results. Here is how you can take advantage of it.

Google is moving towards algorithms that favor sites that are "naturally" linked to. What is "natural" linking? These are links that a webmaster put up because he or she wanted to, not because they were paid to. They saw something they liked, and put a link to it. This means all those shady SEOs who were buying links up by the hundreds can't cheat good sites out of the rankings anymore. So how you do get natural links?

Focus on your subject.

There is a saying in marketing, if you market to everyone, you are marketing to no one. Maintain your focus, and keep your content within your niche. Don't try to spread yourself too thin.

I personally have been guilty of this sin in the past. At one time JeremyMorgan.com had SEO articles, PHP scripts, Ford Mustang News and photoshop tutorials, and pictures of my family and locations back home. Needless to say I didn't really dominate any of those niches. Focus your efforts, and try to stay on topic.

Give them something to link to.

Once you find your focus, provide content that others in your niche want to link to. It's really that simple. Think to yourself, "are people going to want to link to this?". As much as I think my speculations and opinions on industry trends are great, the reality is most people link to articles I write that actually tell you how to do something. If you really want to build links, give them something helpful or really interesting to link to.

Even pages that you cannot easily monetize. The more links you get, the better.

Join the community.

In 2008, they have a community for almost anything. Get involved in those communities, sign up for forums and comment on posts. Become an authority. Just by being helpful to others and bringing information to a community, people will link to your site out of respect, knowing that their audience will appreciate the link. Be honest, helpful, and maintain your integrity on the boards. Instead of making fun of that newbie, help them out.

Look for places with high quality links.

Don't be afraid to ask to exchange links with others who might benefit from your service. Links from sites like your local library or community-centric pages go a long ways. Even your employer may put up a link (be careful not to mess that one up!).

Get Deep Links

Deep links are very important. Try to get links pointing towards inner pages of your site rather than the front page. With enough of these types of links, you can dominate some of the serps related to that topic, as well as build your overall quality.

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