In order for a company or a person to get recognized they need to do something that creates an impression in other people's minds. When we go to a friend’s house for dinner, and the lady of the house gives a thoughtful gift to your daughter, you would feel grateful and love your friends even more. Why? It is just because they paid some extra attention, cared about your daughter and bought a gift ahead of time. This way, you will always be ready to help them out or look forward to meeting with them. Similarly, companies too need to spread the word about their services or products and the only way this is possible is through promotional products. These could either be given away free of cost along with every purchase or given to every customer who walks in. Either way, you are trying to grab the attention of the person and let the world know you have arrived. The products will have your company's name and logo or url on them. That way, whenever the person who received the product uses it, they will either remember your company or tell their friends about your store.

The main objective for any company or business is to get visibility and the maximum market share. This is possible only if the public knows of their existence and is attracted to their store or outlet. When we see a new store coming up in our neighborhood, we speculate and wonder what it is going to be like, will it be better than the other one or just another store. If you were to advertise in the paper stating that every 5th customer gets a free gift, it is sure to bring in more people. They will all come hoping to be the 5th ,10th,15th person to your store. Now, even if they are not eligible for a prize, they will still spend a couple of minutes looking around and might buy a product. For those who did get the promotional product, they will definitely come back for a visit, or they might also make some purchases. If they have some friends who might have been looking for a particular product, which is available in your store, they would recommend you to them instantly.

What the promotional product does is it gets the customers to notice your store, and remember it simply because of the gift. It could have been a cap, or a T shirt with your name and logo on it, but people will use it and sport it around, even if its just to let others know they got it for free. No matter what, others will notice, get curious and wander towards your store. You have thereby gained yourself a couple more customers. This has been found to be a neat marketing strategy, which is very effective, and one that works better than spending thousands on billboards and TV or outdoor advertisements.