I frequently talk to potential clients who tell me they have been conducting a job search for X months without any success, or that they have sent out X number of resumes with virtually no response. When I press for more details, I hear stories about resumes posted in online resume databases and resumes sent in response to ads found on online job boards.
What is wrong with these job search techniques? Well...nothing is fundamentally wrong with them. In fact, they play an important part - a small part - in most well-constructed job search plans. However, these are extremely low-payoff job search activities, and if these are the only techniques you are using, the chances are far greater than not that your job search will generate disappointing and slow results.
If you are unhappy with the results of your job search, it is time that you took an objective look at your job search techniques. Are you spending too much of your precious time and energy on low-payoff job search activities while you ignore those that will produce the positive results that you want and deserve?
While the more effective job search activities - such as networking -usually require people to step out of their comfort zones, the returns generated by your investment of your time and energy will almost always be worth it.
So, if you find yourself stuck in a stalled, ineffective search for your next job, here are some high-impact tips.
1) Take a hard look at your resume. Like it or not, your resume is your first introduction to most employers, and your only chance to make a good first impression. Effective resumes are focused marketing pieces that are strategically written and designed to sell YOU as THE best solution to a potential employer's needs. Your resume should be written to illustrate your unique value proposition, with succinct "stories" that differentiate you from your competitors in the job market. Does your resume accomplish these goals? Is it focused effectively? Does it accurately present you in the way that you wish to be presented? If not, it is time to rewrite.
2) Now, take a hard look at your methods. Do the methods you are using in your job search convey professionalism at every step? Is your approach courteous and does it illustrate an understanding of common business protocol? For example, do you always send at least a brief letter of introduction when you send a new contact your resume? I can't tell you how many times a prospective client tells me he isn't getting calls on his resume, and when I quiz him he will tell me that he has been sending his resume as an attachment to emails, and then admits that he has not been including an introductory note. In this day and age, when everyone is concerned about viruses and spam, do you honestly believe that a recipient will open an attachment that arrives with a blank email? Of course not! Or...Does the message on your answering machine make you sound like a polished professional or a party animal? Is your email user name a professional-sounding one or a cutesy one? You have tough competition in the job market. Details matter! Courtesy and business protocol matters! Everything you do in your job search should convey an impeccably professional image. My best advice: Apply some basic common sense and remember your manners.
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