Writing articles for Ezines can be an extremely effective way of establishing credibility for yourself, your product or your business. It's also one of the most effective ways of exposure, IF you know how to write an EFFECTIVE one!

Here's how to do it.

Following a "Formula" has helped me to achieve great success, not only with having my articles published by Ezine publishers ... but having them enthusiastically received by subscribers, which consequently increased traffic to my website!

This is the "Formula" that I follow ...

Have a great "Title".

As with everything else that's "written", and that you want to get read, you have to have a great Title or Headline. The same principals that apply to writing any powerful and effective headline, apply here as well.

Your article headline should be "Catchy" and/or curiosity invoking. Use hot phrases or words like "You", "Quickly", "How to" and "Easily". (If they apply to your article of course.)

Never use ALL UPPER CAPS. However do use upper caps to emphasize. You can also write your headline in the form of a question. For instance the headline of one of my articles entitled "Curiosity *SOLD* the cat"!, could well have had this headline:

"Would you like to *TRAP* your prospects' attention"?

If your product or service applies to a niche' market or a select group of people, you can attract those readers by having a headline that they identify with. People like to belong or associate themselves with "like minded" people.

Therefore if you attract that "group" of people with a powerful headline, you'll effectively attract those individuals' attention. For example: "BODYBUILDERS, have you ever ... etc, etc"?

Your "OPENING".

Make your opening paragraph summarize the article. Some publishers may not be able to publish your entire article in their publication, due to space restrictions. What they might do is print the first few sentences, or a paragraph (which summarizes the article) with a link to read the full article somewhere else.

Therefore the first paragraph should be an extension of your title and as such should be written with benefits in mind. Check out this very article's opening paragraph as an example.

The "BODY" of your article.

Make sure that your article is not what is called an "advertorial". This is basically just an advertisement disguised as an article and is usually an author's more blatant attempt to sell his or her program. Remember your article is supposed to provide "beneficial content" FOR THE READER. It should be informative, fresh and written in an interesting style. Make your article unique by adding your personality to it.

As with any writing, write in paragraphs of four sentences or less, since people like to read information in little chunks. This makes for easier reading! Out here on the Internet, there is so much competition for your readers' attention, so anything that will help to maintain your readers focus is crucial.

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