Outline the benefits of the article ... you can use bullets or even numbers to do this. Don't waffle or be long winded. Get to the point and stay there. Remember if it's UNNECESSARY to say, then it's necessary NOT to say!

Target your article. Don't try to be all things to all people. Keep to one topic per article. Keep the focus of your readers on one thing at a time, since this again will go a far way towards keeping your readers interest.

Keep it simple! Don't assume your readers will know what "superfluous" means. You not trying to win a literary contest here, you're trying to communicate with your readers! So use simple words and terms to get your point across.

Write or "talk" to your readers as if you're having a "one on one" conversation with a friend. Don't talk down to your readers.

EDITING

Check you article for spelling and grammar. In my experience, grammar isn't as important since I write in a conversational tone as opposed to "stilted" English. This adds "color" to your writing by adding your personality.

Write and format your articles in a TEXT editor, (Like Notepad) to within at most 65 characters per line. (do "hard breaks" by hitting "enter" to start new lines) This will ensure that your articles are formatted correctly.

Nothing ticks an editor off more, than to have to format your article before they can run it in their newsletter or ezine.

RESOURCE BOX

Make sure you add a resource box. This is just a paragraph or two of at most, up to 6 to 10 lines in total. (Assuming that your lines are about 65 characters long) It's used to say something about you and/or your business or product.

This is where you can plug your product or business! In other words you should use your resource box as the place to put your "AD"!

Your resource box is what connects you to your article. For instance, you want people to use your article freely, but only if they use it with your resource box attached. This ensures that you benefit from this additional exposure.

WORD LIMITS

Make sure that your article is within the "total word limit"! Every article publisher has a certain limit that they like their articles to be within.

Generally speaking it's between 500 to 1000 words. Keep in mind that your resource box counts towards that total. There you have it! Now you're ready to write effective articles.

Happy writing!

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