Q: How much information should I include on my splash page?
A: Just enough to pique the reader's interest and get them to opt-in.
Here are some tips:
- Use a keyword rich filename for your splash page. Or a keyword rich folder name and call the splash page index.html. Don't give the program name away in the folder or filename. Instead, consider using something like http://www.yourdomain.com/recommends/po ... ngsolution or whatever... I think you get the idea.
- Use a large eye-catching headline that grabs the reader's attention straight away. Utilise a bigger font than normal (not a fancy italic one either - keep it simple).
- If you're short on content for your splash page, see what you can get from the actual affiliate site that you're promoting.
- Consider using arrows to direct the reader to the next step. Click this button right --------> HERE!
- Use bait if you have to like a free report or download associated with the niche market of the program/product/service that you're promoting. For example, "Opt-In Now To Receive More Information & You'll Also Receive This Handy Dandy Download Absolutely Free As A Bonus! Woohoo!"
- Can your opportunity solve any of the reader's problems? Yes? Good! Make a point of listing them on your splash page.
- Benefits are always good -- People like to know what they'll be receiving, but you don't have to go into full detail on a splash page. Keep it short and the sweeter the better.
- Features: You don't have to include them on your splash page, but if there are any unique ones that could create a compelling Unique Selling Proposition (USP), then by all means include them. Especially as a subheading on the page.
- Graphics: If you want to include one or two graphics, use a royalty free stock photo that is relevant to the subject. Usually showing a person using something, doing something with a big smile on their face is a safe bet. Hey this could be YOU when you opt-in now!
-Testimonials: There's always room for a good testimonial or two. Check out the home page or testimonial page of your program to grab some copy, or better still -- write your own. It's always much more believable if it's written by you from your own wonderful experience.
- Consider including audios where applicable. BTW, audios that play automatically on page loading have a higher conversion than those that you turn on with a mouse click.
Q: How do you write a testimonial?
A: It's simple. Just write down how you truly feel about the product and how you found it to perform, or how the service improved your situation in some way. Did it save you time, money or effort? Include those things. Remember why you joined and consider that a prospect could feel the same way.
Once you have a good splash page created and you find that your promotions are converting well, then use the same design with altered content, graphics, headlines, colours etc. for other products or even the same one. Remember, there are often different targeted audiences for different programs. Try to appeal to specific ones with each splash page and you should do well.
I hope you found this helpful!
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