Over the past decade, more and more South Asians spread across the world are opting for online matrimony when it comes to finding the right match for them. The reasons for this shift in matrimony trends are manifold.

The young professional today is leading a hectic life…one that is filled with stress and long work hours. There is too much to do, and too little time. Social circles have shrunk over the years; with the only window left for socializing being the weekend. And really, how many people can you meet in a span of two days? Office colleagues have become the circle of people we hang around with the most, so how wide is the scope of finding that special person and making a match? No one has the time, and even if they have done, no one has any energy left to look for their soul mates after a grueling day at work.

Here is where a service like online matrimony comes in. Its convenient, it gives you the widest choice possible and it can be done sitting in the privacy of one’s cubicle. Today when professionals across the world are spending 10-12 hours at work every day, online matrimony brings them the option of looking for a partner right on to their laptops and PC’s. In the last few years a number of websites have cropped up which offer their services, but one name, which remains synonymous with matrimony, is Shaadi.com. Ever since the service was launched in 1997, the website has brought together over a million matches across continents, cultures and countries. In its 10th anniversary year, Shaadi.com is celebrating a decade of helping people find the joy and bliss of marriage, and has become the face of online matrimony. The popularity of Shaadi.com - the World's largest matrimonial service - transcends geographical boundaries. The website has a large user base not just in India, but across the globe, with Indians and South Asians living in various parts of the world putting their faith into this online medium of finding a partner for life. As many as 30% of the total Shaadi.com customer base resides outside India, spread over various countries and states, spanning across the US, UK, Middle East, South Asia and Oceania.

Abhijit, an NRI based out of Dubai, who met his wife, Dhara on the marriage portal, says, "I have and will continue to recommend Shaadi.com to others. I feel that online mediums like Shaadi.com are better than the typical arranged marriage, since they give you the benefit of time to actually get to know your partner before you agree to the marriage, unlike the latter where exterior preferences are given much more importance, rather than the person itself."

But didn’t people like Abhijit, who logged on to an online matrimonial portal to look for a life-partner ever feel skeptical about the security aspect of the website? Weren’t they scared of information misuse? Maybe they were, but once they registered with the site they were comfortable with the security features on the Shaadi.com.

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