PR just doesn’t work that way. Think of it this way. Good sales people don’t work solely on commission. Most earn a salary on top of their commission to keep them active and successful. If PR people wanted to earn their income on a commission basis, they would get into sales where they can usually make a lot more money. They’re in PR because they prefer to "tell" a story instead of "selling" it.

18. You’re not the only company with a great story.

Remember this. At any given moment, reporters and bloggers are getting bombarded with pitches, both good and bad, by companies that take the time to learn what they want in addition to those who simply spam them and hope for the best. It’s overwhelming to say the least.

They have better things to do than stop everything that they’re working on just to read your press release. This is one of the reasons why you need PR. Well that, and the fact that you need someone who’s not drinking the bath water to tell you that your story needs help in how it’s told to the specific groups of people to whom it matters.

Just because it’s new doesn’t make it newsworthy.

You have to compete for attention and in order to do so effectively and genuinely, you need someone who can help tell your story, the right way, through the people who reach the customers that will impact your bottom line. It’s not an overnight process. It’s not a game. It’s a process of investing in building and leveraging relationships now and in the long term.

Page 6 of 6 :: First | Last :: Prev | 1 2 3 4 5 6 | Next