Skill 5: Think Long-Term, Not Short Term. Earlier, I mentioned that you should work to create the classic "win-win" situation. I want to re-emphasize that point here. Why? Because happy buyers, sellers and realtors come back for more deals! It's as simple as that. Also, they spread the good word about you, and that brings in more customers.

In the truest sense, it's an investment in your future. So, work to establish your reputation as a fair and honest negotiator. It's not only the right thing to do, but it pays off in great personal and financial dividends. At all costs, avoid unreasonable hardball tactics that create enemies. If you adopt this approach, your real estate career will either be short or not as profitable as you want it to be because few people will want to work with you.

Key Points: - Research every deal thoroughly before you enter into negotiations. - Negotiate real estate investment deals with your head, not your heart.

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