Which Membership Model Makes the Most Sense? These are questions online business owners ask themselves everytime they set up a membership site based business.

The membership model you choose makes a huge difference on the profits that you will see today and in the future. Of course, which membership pricing model is right for you depends largely on the type of site you have.

Here are a few guidelines and tips to help you keep your subscription list growing.

Pricing model, which one is right for you…

Weekly subscriptions

Weekly subscription models are not used very frequently for membership sites. They require a rapid turnover of content, as members need a reason to renew their subscription each week. They tend to rely quite heavily on forums and blogs to keep members engaged.

If you are using a weekly subscription model you can make more revenue than with other models. Your members will feel that they are paying small amounts, but because they are paying so regularly, the revenue soon mounts up. However, you will have to work hard for the extra revenue with frequent updates.

One of the main problems with weekly subscription sites is members that just join for one week, download all the available content, and then cancel their membership.

So a key to keeping your members from doing that would be to have new fresh content added daily/weekly but new members would not get access to back content. You could then charge them the same weekly fees paid to get access to back content.

Monthly subscriptions

This is one of the most popular pricing models for membership sites. It still requires a lot of effort to provide fresh content each month, but the pressure is a little less than with the weekly subscription model. Again, these sites tend to rely quite heavily on forums and blogs to keep their members engaged.

Quarterly subscriptions

Quarterly subscription membership sites sometimes make a little less subscription revenue overall, but you have the advantage that you have more capital upfront from your members to invest in your site.

You also have a guaranteed member for three months to sell additional products to. You do need to keep in regular contact with your members, however, as they don’t have a regular monthly or weekly payment going off their credit card to remind them about the site.

This model is better suited to a site that has time consuming content. One example of this type of content would be training courses that take place over a period of several weeks.

Annual subscriptions

The annual subscription model is ideal for sites with very high content value. To convince your members to pay a full year’s membership fees up front, you will have to prove that your site is worth the investment. You might consider a short trial period with limited access, or a money back guarantee within the first month if they are not satisfied.

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