There are many reasons why people fail in network marketing.

However, instead of looking into each of these causes, the purpose of this article is to explain what people MUST know when they start their network marketing business so that they will have a better chance to succeed.

This is what you must know in order to succeed in your network marketing business:

1) What is your "job" scope?

2) What is expected of you in your "job"?

3) What you should expect in your "job"?

Network marketing is a business and not a job! In fact, in the network marketing or MLM circle, the acronym J.O.B. stands for:

- Just Obey Boss (Work on a job and take orders from the boss.)

- Just Over Broke (Work on a job, get paid, and after you pay all your bills, you'll be just over broke.)

- Journey Of the Broke (Work on a job and you'll likely end up broke after working their whole life!)

- Jump Out of Bed (Hit the alarm clock and jump out of bed each morning to get yourself ready for another day's work.)

So, what am I talking about?

1) WHAT IS YOUR "JOB" SCOPE?

Say, you check out a job on a classified ad. You'll be looking at the job title and then the job description. Some ads are so small that you really wonder what's involved. So, you write that perfect job application letter, update your resume and secure your interview. And besides the salary that you'd most interested in, you'd be finding out the duties and responsibilities of the job.

Bottom line: You know the scope of your job when you get one.

Now, when you start out in your network marketing business, do you know your "job" scope?

As a network marketer, this is your "job" scope:

- UNDERSTAND YOUR PRODUCT AND OFFERINGS

> Learn about the products especially those that you want to focus on (if your company offers a wide range)

> Find out the unique selling proposition of your products. In other words, what are the benefits of your products?

> Be a product of your products so as to know their pros and cons and you'll be able to share from first-hand experience.

- UNDERSTAND THE COMPANY, ITS MISSION AND VISION

> Find out when and how was the company started

> Find out who owns it and who's who in the management team

> Find out where are the regional offices (if any) and visit some of them if possible

> Know the company's mission and its vision

- UNDERSTAND THE COMPENSATION PLAN

> Study the compensation plan and know how to explain to others clearly

> Know the merits of your company's compensation plan and how it compare with other compensation plans.

- UNDERSTAND THE NETWORK MARKETING INDUSTRY

> Find out about the network marketing industry and how it started

> Study the difference between legitimate network marketing and illegal pyramids

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