In 1970 Mido introduced the Aquadura Crown Sealing system, an innovation that earned a place for it as the king of waterproof watches. The Aquadura crown sealing system uses a natural cork that is treated and shaped to ensure the water resistant characteristics. This is used to seal the crown, which is the part that is most prone to, and affected by, water leakage.

In the nineties, the Mido World Timer was introduced. This was a functional watch that could show the local time at any part of the world. The user had to just bring the concerned city to the 12 o’clock position and press the crown to see the local time in that city.

Mido is today a part of the Swatch group, which is a vibrant organization with over 150 production centers all over the world. Most of the production centers are in Switzerland, with the rest spread over countries like France, Italy, Germany, Thailand, Malaysia and China. Swatch group also owns brands such as Omega, Longines, Rado, and many more.

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