Barack Obama's Website

The Obama website is very well designed, visually appealing, and includes compelling topics that lure you in by making information readily available from a variety of links.

Presentation is the key to grabbing viewers' attention on a website, but it's particularly important on a political candidate's website. The same kinds of information found on Barack Obama's website can be found on other candidate's sites, but it's presented in a way on the Obama site that makes it easy to find.

While reviewing Obama's website, I noted subtle changes over time. Obama's website is not static, it's constantly changing, or rather evolving as his campaign rolls on. When I first reviewed Obama's website, well over a month ago, I found it to be nicely designed - and I had no problem finding the information I was looking for. Looking at the site now, it's even simpler to traverse and to find current information.

The Obama team updates the website daily with news and links to articles, videos, and the latest Barack Obama appearances. The website makes it a snap to volunteer, to make calls in support of Senator Obama, to make contributions, and even to register to vote!

Much like Ron Paul, Barack Obama has become very web savvy in a short period of time and it's paying off in dollars and Delegates.

Search Engine Optimization (SEO)

Looking at the 'Barack Obama for President' website, the Obama team has applied some effective SEO tactics, but they probably could have done more to make the website even easier to traverse and to make it a little more Search Engine friendly.

When the website first appears, the viewer sees a 'splash' page - an entry page with a video and a signup form to join the Barack Obama 'team' - basically to receive Email concerning the Obama campaign.

Splash pages are fine, but they make the job of the SEO webmaster a little more difficult and I think a case can be made that 'splash' pages interfere with the usability of a website. In fact, I think 'splash' pages often hinder people from getting to what they really want - in this case, information about Barack Obama!

Beyond the splash page, the website content is compelling and is well designed. Title tags are different for each page, but only the ending portion of each Title Tag. Unfortunately, the Meta descriptions are the same for each page across website, so the Search Engines generally choose their own description to display with the listing of each page. One positive is that most of the images on the website have descriptive Alt tag descriptions and the team also made good use of header tags (h1, h2,).

Often cited as a disadvantage, the fact Barack Obama has a very unique name actually works to his advantage when searching for information about him on the Internet. A search for "Barack" or a search for "Obama" across all 4 major search engines has his Presidential campaign website ranked #1 for either name.

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