Overall, the Obama team has done a very nice job with the foundation of the website. If the team made just a few modifications to their website, they might be even more amazed by the results they may achieve.

Social Media Marketing

Basically, MySpaceBasically, Barack Obama and his team have discovered Social Media, have become experts in a short period of time, and are actively using it to connect with supporters and potential voters from every part of the country. Barack Obama's early success in Iowa may have a lot to do with the Social Media network they've developed. On MySpace alone, Obama has over 350,000 friends, Facebook shows over 270,000, and YouTube shows over 24,000 in subscribers.

The Obama site promotes its own group and event system with the my.barackobama.com section (you can set up your own group, blog, etc.) but I don't believe it connects with s like Eventful, Meetup or Upcoming.

Barack's also integrated Flickr & Videos into his website as well. This adds a nice multimedia / social media touch to the site. I think they should also integrate YouTube a bit more into the main website (not just on the blog) and add better descriptions to their Flickr images. These changes could help them take advantage of the audiences they already have on the social sites as well. Sponsored Listings & PPC

As far as we know, the only other candidate to have a sponsored listing or PPC strategy was Republican Fred Thompson. We found Barack Obama's campaign is purchasing advertising based on his name across GoogleAs Google, Yahoo & . From what we can tell, Barack Obama is making the best use of sponsored listings of all candidates we reviewed. Live To improve here, Barack's team could also consider purchasing advertisements based on "Democrat Candidate for President" or "Presidential Candidate". As it is, unless the searcher uses his name in their search they may not know that he's running for president. Of course, you'd also have to be living in a hut in Montana not to have heard of Barack Obama at this point, so scratch the last point.

Blogging

Barack has a blog that is very well integrated with his website. His campaign team are very active bloggers as posts are made continually throughout each day. Before I started this article they had just posted videos (uploaded to YouTube) concerning a new TV ad which will be running in Wisconsin. It was posted about an hour ago and it already has over 325 comments ... So people are watching and reading Obama's blog very actively.

I must admit the "Community Blog" they have launched is a bit confusing. There's also no RSS button to subscribe to, just the campaign blog and the social media buttons to promote the blog at the bottom of the main blog page. You can RSS to the comments, but I searched everywhere for an RSS button for the campaign headquarters' blog and I couldn't find one.

Summary

Overall, the Barack Obama Presidential campaign and his Internet Marketing strategy are hitting on all cylinders. Yes, Obama's team could make a few modifications that may help, but with well over a million visitors to the Barack Obama for President Website last month, it's worth standing back and admiring for a moment. Nice job, Barack.

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