The difference is the Purists have discovered a way to once again "control" the conversations they want to have, while at the same time make a profit from these discussions (i.e. social networking communities) .

Welcome to Web 2.0 and Social Networking

I do not consider myself an Internet "Purist"... I'd fall more into the "Evil Marketer" category. This being the case, like you (if you are an Evil Marketer too) I have to adapt and change the way I do things or I will soon fall to the wayside and die a slow death.

Like the saying goes, "When in Rome... do as The Romans Do" was never a truer statement than it is today.

The way you sell things and market has to change - you are now in Rome.

Marketing as we know it today on the Web is dying a slow death - but it is happening fast. Only those who adapt and change will survive.

The Web 2.0 Marketer will survive this "coup d' etat".

Interruption Marketing has lost out to Participation Marketing and the Web 2.0 Marketer will prosper with these changes.

It is no longer about forcing our messages down the throats of people - they get enough of that with all the other advertising mediums. It is all about authority, conversations and participating within discussions that other people deem important - not what you feel is important.

Seth Godin has been telling us this very same thing for a few years now - but many have not listened.

Why is this? Because it takes work and discipline (and change) to build relationships and participate in meaningful conversations. It is easier to do what I would call "method of the day" or "hit and miss" marketing - at least in the short run. But that is all it is... marketing for the short haul with no regard to the direction the Web is moving.

Like Seth Godin, Jack Humphrey has been telling Marketers they need to adapt and change their marketing methods for years now with Social Power Linking.

Jack saw this "coup d' etat" coming before most and began joining in with the "conversations" while most of us were still doing our marketing basically the same way as the "evil Marketers" of past (and current) - cramming and forcing our message down our visitors throats.

This is not a fad or a "method of the day"... it is here to stay.

With the direction the Web is heading (we are really already there) - Social Bookmarking, Social Networking and Conversation Participation is the key to being successful for the Web 2.0 Marketer.

So don't rebel against the "coup d' etat" - come on in, the water is fine.

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