Pay-per-click (PPC) advertising is the single most powerful direct-response marketing tool that has ever existed.

For the first time ever, any business can directly compete with the world's largest brands to acquire targeted traffic. While PPC advertising has huge potential to deliver tremendous sales and profits, not a lot of people know how to harness PPC advertising.

A new online marketer may find PPC advertising frustrating, however, once you master the right tactics, PPC advertising will easily become your most powerful profit machine. The good news is that getting started is easier than ever.

If you are intimidated or feeling overwhelmed, just relax...You do not have to master several PPC advertising tools right away.

Your first PPC campaign can be launched in less than a few hours! Because Google is the undisputed search engine leader (with over a 50% market share), start with Google AdWords (Google's PPC advertising program) and you can save learning about Yahoo!'s online advertising program (formerly called Overture) for later.

If you have never set up a PPC campaign in Google, we strongly recommend that you take advantage of one of the many "Quick Start Guides" that exist on the Internet. We found Perry Marshall's ebook The Definitive Guide to Google AdWords to be the most helpful.

It clearly explains all the ins and outs and helps you quickly set up your first PPC campaign. In this tactic we'll reveal our approach to creating PPC ads that outshine the competitors. You too can do this by:

·Matching keywords with ad copy ·Taking customers to a relevant landing page

Let's take a look at the first step...

Matching Keywords with Your Ad Copy Try including the exact keyword(s) in the ad's title itself. If the exact keywords show up in your ads, they get highlighted in bold!

If your ad copy matches the keywords exactly, prepare for a significant boost in your click-through-rate (CTR)!

This is why grouping your ads into a list of very similar keywords and phrases was so heavily stressed in the tactic on "Finding Your Keywords." After all, if you don't do this, then it will be impossible for your ad copy to match your keywords.

Example:

Keyword Group 1 used the headline "How to Meditate" and gave us a GOOD 1.9% CTR and $0.21 CPC. But Keyword Group 2 used "How to Do Meditation" and was EXCELLENT with a 2.1% CTR and $0.20 CPC. Both headlines are identical with the exception of one important difference: the first includes the keyword "Meditate" in the title and the second includes the keyword "Meditation." While this might seem like a small difference, it is very important because when someone on Google searches for "Meditation" that keyword is highlighted in bold in your ad!

This small difference alone caused an 11% improvement in the CTR (click-through-rate) and the average cost per click was 10% lower.

A double bonus!

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