What we are recommending here is not rocket science. However, our detailed research into thousands of keywords revealed that close to 80% of the ads on Google do not take advantage of direct matching.

This means that by matching your ads to keyword groups, you can blow past 80% of the competition! Reward yourself with click-through-rates of up to 15%! Just match the copy of your ad for very detailed keyword phrases.

If someone is searching for stress relaxation techniques, then write an ad that says "Stress Relaxation Techniques."

This will get the exact phrase in the title of your ad to show up in bold. The only way you can achieve this is to split these phrases into different ad groups.

Taking Customers To A Relevant Landing Page.

After someone clicks on your ad on Google, you only have a few seconds to grab their attention. The visitor wants to know immediately if your page will help them find what they are looking for.

If you send all of your prospects to one generic home page, your advertising campaign is going to suffer, big time! No one wants to waste time clicking around to find something.

So don't make your visitors do the work. Instead, send them to a specific landing page with the content they want.

Why are we writing about landing pages in a tactic on writing PPC ads?

Your ad and its landing page work together to convert, and only traffic that converts is worth paying for! Customized landing pages for each ad are key to giving your site a serious boost in conversions.

Ok, So How Do I Match the Landing Pages?

Use customized landing pages! Fortunately, there are easy and very effective ways to create customized landing pages that will dramatically boost the return-on-investment of your campaigns.

The first thing you can do is match the main headline of the landing page to the keyword phrase that customers searched for.

This way you immediately grab their attention and give them the confidence that your site will help them find exactly what they are looking for.

Have a separate landing page for each ad group.

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