What does "a good partnership programme" mean? It certainly means a programme that can bring you financial benefits. It's true. But what exactly makes a given PP better than others?

Commission Trap

Which partnership programme seems more attractive to you - the one that offers you 5 % commission or the one offering 20%? The first answer that comes to your mind is: "it's obvious that the latter! A higher commission means bigger profits at a lower cost and in a shorter time!"

Be careful, though. The 5 % commission in the first example is indeed not much, but thanks to other advantages (that will be discussed later on) such a programme can turn out to be a lot more interesting.

Commission IS important, since, to some extent, it determines the amount of money you earn. Don't make a critical mistake and don't choose the PP only on the basis of the commission it offers. Other factors are equally important.

Cookies and the role of them in PP

Cookies are small files saved on a user's computer. Among other things, they are used to identify an Internet user during further visits on websites.

In partnership programmes, cookies are used to assign an Internet user to a given partner. I will explain it using a simple example:

1. Mr. X visits a website about science-fiction literature. He reads the review and later decides to buy the book. At the end of the review, the writer placed a commercial link to the Internet bookstore where you can get the book. Mr. X clicks on it.

2. When he enters the bookstore site, a cookie with the partner's identificator is saved on his computer. Mr. X does not yet decide to make a purchase - he decides to do it the next day. He turns off the computer and goes to sleep while the cookie remains on his computer.

3. Mr. X gets up in the morning and remembers that he was supposed to order the book. He enters the bookstore site (this time directly without using the partner's site), he finds the desirable item and, after a while, he orders it.

4. Mr. X collects the package, pays for it, and delves into the book. And what about the partner? He is glad - he charged a commission for the sales of a book!

As it can be seen, cookies are highly beneficial for partners. Thanks to cookies, the effort of a partner is not wasted - he gets a commission, even if the customer buys a product a few days or weeks later.

CnebPoints partnership programme is based on an extended cookie system. One may find an exact description of the system on the programme's website - it is worth reading, especially that the programme is very good.

The form of cooperation - a link, or perhaps something else?

Generally, we can distinguish two basic forms of cooperation - a reference link - the partner receives a link with a special code, and a form - the partner receives a ready to use website or its fragment.

Let us consider now the advantages and disadvantages of both solutions.

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