Power dialers are the best tool for the call center looking to increase their sales and lower the cost of leads by keeping time wasted on the phones to a minimum. Power dialers are a refined means for reaching the optimal performance for a sales team. The first way in which they accomplish this is that they allow for all leads to be called individually, instead of through mass, concurrent dialing like with a predictive dialer.

With predictive dialers, several numbers are called at once effectively wasting many of the leads due to unsuccessfully juggled phone lines. Predictive dialers require 8-10 phone reps to work, because they simultaneously dial several numbers and then route the calls to whichever phone rep is available, often losing one or two of the numbers dialed because there aren’t enough reps available. Taking into account the high cost of leads this is a terrible waste of a resource. How much better it is to call each number one at a time and allow the phone rep the ability to choose when to receive a number, but as their name suggests they are a formidable tool. Power dialers dial one number at a time, reducing the number of leads lost, which results in lowered costs.

Imagine that you are able to treat your leads with the respect and dignity of an already valued customer—using a power dialer gives you this capability. Over the long-term this method of calling will yield much higher results in closed sales than the rapid-fire, haphazard way predictive dialers call. A power dialer is still fast, it is still efficient, but it gives the phone reps a better chance at reaching potential customers and being able to interact with them with focus and presence.

While a power dialer will only connect an average of 200 calls per day, and a predictive dialer will connect in the 400 to 600 range, don’t let the numbers fool you. Many of those calls are abandoned and this is the worst kind of customer service environment to foster—even if the calls you’re making are primarily sales calls, you need to keep in mind that the goal is turn leads into customers and what better time to start building that relationship than at the first point of contact. Using power dialers assures that your company is in the category of sales calls that foster positive relationships, and allow you to treat your leads with respect.