Current statistics reveal that 75% of Americans are overweight and 40% are obese. For those who desire to lose weight and obtain optimal health, sometimes it can be overwhelming trying to figure out where to start. From the Atkins Diet to the South Beach Diet; from the low fat to low carb diets, there are numerous weight-loss plans to choose from. In addition, given conflicting information as to what works best, it can be difficult deciding what to do. The following tips and information highlight's Kevin Trudeau's book: "How to Lose 30 Pounds in 30 Days: The Weight Loss Secrets They Don't Want You to Know About."

For those who have tried many diet plans with no success, it becomes more difficult and frustrating. Many people forget that a diet might work wonders for their friend but won't work well for them...not because the diet is "bad", but because each body reacts differently. However, there is a way to lose weight that is easy, fast, and doesn't involve deprivation or calorie counting.

Before the weight loss tips are discussed, it's important to address some background information about body genetics and why weight loss can be difficult.

Before anyone starts a diet, it is important to note that each person has a different body build. Some people are short and stout while others are tall and thin. Some have big hips and shoulders, and others are short and very muscular. Genetics can determine body shape and a person's natural build just as it does eye color, hair color, skin color, and so on. The good news is that genetics do not determine whether or not one will be fat, but will determine one's body shape. This means that not every woman can expect to be tall and thin like a Hollywood actress or supermodel such as Tyra Banks. Not every man can expect to be defined and muscular like The Rock. The goal, really, is to be at a comfortable weight for one's body shape and to feel good about it.

So, why are people overweight? Here are 11 of the most common reasons:

1. Slow metabolism: People who are overweight have a hard time burning off food. As a result, the fat is stored.

2. Emotional eating: Those who struggle with weight often eat when stressed or when other emotional upheavals are happening in their life.

3. Hormonal imbalances.

4. Eating portions that are too large.

5. Eating lots of "diet food" (that is low fat,low carb, and "sugar free" foods). Kevin explains in the book why this is a problem.

6. Build up of toxins in the body.

7. Eating late: Late-night eating can cause food to convert to fat more easily.

8. High susceptibility to growth hormones: These hormones are given to animals to help them grow faster and larger, so meat and dairy have residual growth hormones. In humans, these hormones can result in increased fat storage.

9. Not eating breakfast.

10. Numerous diets: Going from diet to diet has a negative impact on the metabolism and causes weight loss to be much more difficult.

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