4. Make Your Form STAND OUT Often, your form constitutes the core of your most wanted response on a page. In this case the entire goal of the page is to get a visitor to sign up. For pages like this the form should stand out like a zebra on a subway train. It must draw the user's attention.

5. Use Multiple Pages to Boost Signups on Longer Forms Often, you may need to collect more data than just a visitor's first name and email address. Yet, adding more fields to a form usually causes a drop in signup rates. The way to do both is to have a 2-step signup. In the first step, you request only a first name and email address. In the second step, you can ask for any additional data.

6. Always Place Your Form Above the Fold The form should always be on the top fold of your web page. This is the portion of the screen that appears in the average visitor's browser window without having to scroll down. Make sure the entire form is visible above the fold and that the submit button does not fall below the fold on lower resolution monitors.

7. Embed the Form in Multiple Sections of Your Copy In addition to placing the form above the fold, be sure to also place the form at the bottom of the page. It's a good idea to place the form within several sections of the page copy.

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