Another keyword tool beyond Google is Wordtracker. In Wordtracker, you can input a root word and it will generate many possible keywords. It also has a comprehensive keyword research capability. Each keyword is evaluated for daily traffic and competition. After you select one level of a keyword, wordtracker allows you to dig deeper and locate more targeted keywords and phrases. Targeted keywords and phrases are really important for achieving profitability.

Utilizing the keyword tools available, you will probably end up with more than enough keywords and you can then began to narrow your selection to the most cost effective ones for your business. Usually two to three words or phrase is best for any one ad group. That number will be easier to control and monitor and is more likely to generate a higher conversion rate. I'ts not the number of click that you are interested in but it is the number of clicks you convert into a customer that counts.

The most cost effective utilization of Google Adwords is getting the best Quality Score for each keyword or phrase. We will discuss how to do this next time.

John Lane, MBA

Page 2 of 2 :: First | Last :: Prev | 1 2 | Next