What is the BIG problem facing home based business builders these days? If you’re involved in one, the odds are 10 to 1 you’re experiencing this very problem right now. Probably have for years. And unless you make some drastic changes to the way you’re trying to make money from home, chances are you’ll never get over that problem—which means that, unfortunately, success will continue to elude you.

OK, I hear you: What BIG problem am I referring to? I know a great many home business gurus might disagree with me on this, but I don’t care because 13 years of experience tells me I’m right.

Here it is: 95% of people who start a home based business will fail because neither the company nor their upline is offering a good MARKETING SYSTEM. That’s the BIG problem: Not having a Marketing System that actually works!

Ok, so you don’t know me from Adam, and maybe you think I’m full of beans. That’s OK, you’re entitled to your opinion. But surely you know of Entrepreneur magazine, right? Well, here’s what they said a short while ago: "95% of people fail when they start a new business without a system. However, 95% of people succeed when they start a business with a system."

Simply put, systems work! For example, Starbucks utilizes a system. Their system is so good that they can teach anyone who buys their franchise to operate it and sell coffee for twice as much as their competitors.

Now, I’ll write the following statement in caps because I really want you to get this: IF YOU DON’T HAVE A GOOD MARKETING SYSTEM IN PLACE, YOU’RE DOOMED TO FAIL! Is that true 100% of the time? Of course not. Some brave souls will achieve success after years of hard labor with a company and an organization that basically left them on their own to market, prospect, sponsor and train.

But a) they are a minute minority. And b) yes you could swim across Lake Michigan if you really had to, but wouldn’t it be much easier, faster and less painful to do it in a speedboat? Of course it would. Think of a good Marketing System as a 250 HP Mercury ProXS outboard.

Now, what do we mean by "Marketing System"? Well, let’s answer that by telling you what is NOT a Marketing System. Designing your own website, the three-foot rule, making a list of all your neighbors and relatives, dragging people to weekly hotel meetings, buying generic MLM leads (what a waste of good money that is!), cold-calling and learning techniques to trick and "close" prospects does NOT constitute a "Marketing System". Not even close.

Unfortunately for the millions of newbies out there looking for a profitable, legitimate income opportunity, that’s pretty much what they’re about to get introduced to. My heart goes out to them, really. I know what they’re up against because I’ve been doing most of those things "systematically" over the years with the various home business opportunities I’ve been involved in.

Just because you do things in a "systematic" way does NOT mean you have a "system". Banging your head on the wall repeatedly and systematically will not grow your home business. It will only give you a bruised forehead and a big headache. So stop doing that right now. Stop bugging your friends and family. Stop putting business cards on windshields and supermarket billboards. Stop cold calling. Stop annoying strangers at the carwash. Just STOP it!

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