Here’s a not-so-well-known fact: there are millions (yes, MILLIONS!) of well-meaning and deserving people who are frustrated with their lack of results (as in RE$ULT$) from the investment of time, money, energy and brain cells they put into their home based business. If that’s what you’re experiencing, you’re not alone.

Knowing you’re not the only one might be comforting, but it does not solve the problem. Do YOU know how to solve the problem? Maybe a better question should be "Do you know WHAT the problem is?"

Let me answer that by telling you what the problem is NOT (contrary to what many network marketers on the Internet would like you to believe so that you will switch to their "opportunity"). The problem is NOT the home based business industry (there are thousands of network marketers making a fortune in this industry). It’s NOT the product or service you’re marketing (though if you’re selling shark cartilage at $200 a bottle, you’ve got an uphill battle on your hands).

It’s NOT the company you’re associated with (there are people making no money with excellent companies, and there are people making plenty of it with questionable companies). It’s NOT the compensation plan either (though if your plan contains words like "legs", "left", "right", or "group volume", it’s going to be tough, but not impossible).

Finally, it’s NOT your upline or sponsor, NOT the support, and NOT the training (there are people succeeding gloriously who have none of that to help them). So then, what IS that "BIG" problem that’s keeping you, and millions like you, from living the dream of financial independence and time freedom?

Here it is, stated in 17 words by one of the most successful and credible business persons currently involved in the network marketing industry (at the time of writing, this persons earns well over $100,000 a month): "95% of home based business builders struggle because they don't have a Marketing System that actually works!"

Let me rephrase that because I want to make this absolutely clear: the vast majority of hard-working networkers are having a really difficult time making ANY money with their home based business because they don’t know how to market it, and the marketing system they are taught to use absolutely sucks!

Now, there are two possible solutions to overcoming this problem so you can experience success; I call them the preposterous "sink" solution and the prosperous "swim" solution. Using the former will make you sink to the bottom of your (insert company name) money-pit. Using the latter will enable you to swim amongst hundreds of exotic fish in the crystal clear water of Molokini Island off the coast of Maui.

What’s the preposterous solution? It’s the one you’ve probably heard the leaders of your company advocate over and over and over again (especially if neither they nor the company offer a Marketing System that actually works): work harder, spend more money on marketing and training tools, buy more MLM leads, attend more meetings, think more positive thoughts, make more calls, read more self-help books. Sounds familiar? I call it the preposterous solution because following those recommendations will only lead you to more frustration, and more wasted time and energy. You sink deeper and deeper into the hole.

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