The Internet's accessibility increases each year. However, the vast majority of Internet receivers are young people - in their teens and twenties, who haven't got the financial resources yet to shop through the Internet and who are the target group of only a limited number of companies. A smaller interest from older people, who are the target group of many companies, can be the cause of a small presence of domestic subjects on the Internet. Of course the majority of companies have their own websites - it is, so to speak, a matter of honour. However, the quality of these sites leaves a lot to be desired. The majority gives you just basic information about a company - as if they were aimed at people who knew little about it and wanted to get to know its history and activity profile. Whereas there is no offer directed towards regular customers, who should be a company's key care. The sites drive away customers with information about the last update being in 1998. You can't get through to the company and when you finally get the right number from any other source and you inform a secretary about the mistake on the website she replies: "Yes, I know that there is a mistake". The websites' layouts are also poor - however this can be justified with poor quality of Polish Internet connections, which work even slower when a website layout is too rich. The average quality of potential customers' equipment also prevents companies from creating more sophisticated sites.

On a global scale, the Internet is a new phenomenon both for countries where intensive economic development has been taking place for years and for those who have just started catching up for the past decades.

Copyright (c) 2008 Adam Nowak

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