At first glance, an interim sales manager may seem like a strange concept. After all, "sales" is a constant, "business as usual" function within any organisation.

However, over recent years, the concept of an interim sales manager has emerged. Specifically interim sales managers are increasingly seen as a flexible and appropriate solution in the following three business situations:

1) Stop Gaps 2) Start-ups 3) Special Projects

This article looks at each of these three situations and explores how an interim sales manager can add immediate value.

Stop Gaps Many companies can find themselves in positions where they have a short-term requirement to plug a gap in their sales function. Typical scenarios include long-term illness, maternity leave and any type of sudden unplanned crisis.

Whether it’s because the situation does not allow for a permanent resource, or that the time to recruit leaves sales exposed, an interim sales manager can bring immediate resource to bear on the problem.

Almost exclusively, temporary sales people are not catered for in the general recruitment market; this is the domain of professional interim sales managers who specialise in filling immediate interim assignments.

Start-ups Another common situation where an interim sales manager is a good solution is with start-ups and early stage companies. Typically, these companies have limited resources and find attracting top sales talent a real problem.

Interim sales managers are usually over-qualified, experienced individuals with broad experience across different business stages. As well as bringing additional "hands on" sales resource, an interim sales manager will add value through supporting the start-up management team with strategy and market development.

Interim sales managers are also "heavy hitters" with strong networks, capable of opening doors and bringing in major deals that younger sales hires would struggle with.

Special Projects Finally, every business has times when they need to focus resource on new areas to drive revenue. Often, these special projects emerge from board-level strategies to sustain profitable growth and retain a competitive edge.

These could include exploring new markets, evaluating current sales channels, or merging sales teams and divisions.

An interim sales manager is an excellent solution for this situation. Crucially, interim sales managers bring a fresh perspective, unencumbered by internal politics and structures.

In addition, while it could be argued that existing sales people could be utilised for these special projects, rather than bringing in an interim sales manager, this seldom works in reality.

Why? Unlike an interim sales manager, existing sales people (if they are good) are best left focused on execution. Indeed, most of their remuneration will come from successfully selling established products to existing markets.

Many a new product launch has been halted by sales teams that are not interested in selling the new product; once they experience resistance, they go back to selling what they know.

In contrast, interim sales managers measure success by their last assignment. Once you have an interim sales manager focused on delivering a successful outcome they have no option but to make it work.

In summary, there are many situations where hiring an interim sales manager is the best option.

From start-ups to multi-national organisations, interim sales managers represent a flexible and results-focused solution short-term sales and business development resourcing.