4. Ads/Journals - There are many employers who advertise in various print media such as medical journals and advertisements. While some physicians find the general medical journals effective, most respond better to specialty specific journals and advertisement. Therefore, if you are an employer looking to advertise your physician jobs through print media, make sure you investigate and locate the top specialty magazines/journals for your needs before spending your money.
5. Mailings/Broadcast E-mail - Direct Mailings and E-mail Blasts put job resources directly in front of physicians without them searching for it. A lot of the time, physicians ignore these campaigns since they are not looking for a position. However, they do attract the attention of some physicians who are in the job search so they can be very effective. Employers can easily buy physician address and/or email information online from a list-provider. Once a list is purchased, you can send your customized information to all the physicians within your list. For employers considering mailings or email blasts, make sure you craft a "call-to-action" message about your physician job or company. For example, have the physicians entering their information into an online database or call your listed contact information by a certain date.
6. Telemarketing - Physicians often receive telemarketing calls from recruiters or employers. While a lot of physicians do not respond to telemarketing calls, some physicians have taken advantage of them and found them to be very helpful. Overall, residents seem to respond best to telemarketing calls. For employers, a strong and active telemarketing department or call center can help target specific needs and give further exposure for your medical organization and job postings.
7. Association Sites - Most medical associations offer career planning advice to members and some even list job opportunities. Even a lot of specialty societies have programs to connect new physicians and residents with established physicians who are willing to give job searching advice and tips. These benefits make association sites attractive for physicians in the job search. For employers, make sure you are a member of a broader medical organization, healthcare trade media site, and/or recruiter association. You may not be able to become a member of a specialty society, but you can certainly join other organizations to stay up-to-date on networking and industry information.
After reviewing the seven top ways physicians find job, have you determined if your recruiting efforts are diversified enough? As the shortages of physicians continue to rise and the competition for well qualifies physicians increases, employers must find newer and better ways to attract top-rated physicians. In doing so, employers must know where physicians are and where they are looking for jobs. Networking and job boards are the two most popular methods currently, but remember to utilize as many physician recruiting tools as possible. Hopefully, this article has provided you with new insights on physician recruiting which you can employ or develop today!
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