You can also differentiate your marketing materials from your competitors' in several ways. Some examples include:

* Classy - Present marketing materials in a custom- designed folder with gold leaf lettering rather than a plain two-pocket.

* Mini billboard - Don't waste valuable real estate! Print additional information on the backside of your business card. Or, use a custom-designed and sized card. Example: for a personal chef your business card can be the shape of a chef's coat.

* Substance - Use heavier, thicker paper instead of standard 60# weight.

* Stand out - Use a custom-designed envelope that is larger the standard to "stand out" in the mail stash.

* Presentation matters - Deliver materials, brochures, etc. in a box with a custom tag with your company name attached by a ribbon or cord. OR punch a hole in your business card and attach!

Remember...

Branding your business identity is a marketing tool that helps create a consistent and memorable image of your company.

Set yourself apart from the crowd and pay special attention to crafting the visual identity of your business. A graphic designer can assist you in developing a professional image, as well as assist you in working with a printer.

Copyright 2007, 2008 Bonita L. Richter and Profit Strategies.

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