Reason #7 – One to One Marketing! But what if there was a way to tap into the proven success of a franchise without the high overhead and capital investment? Some people call it direct marketing, person to person marketing, one to one marketing, whatever you call it , it’s the latest trend in business : virtual franchising. And it uses the single most cost effective way of bringing products to market: word of mouth. A "ready-made" business - complete with products, services, policies and procedures, and training all at a fraction of the investment of a standard franchise or a traditional start-up business.

Reason #8 – Future Growth Predicted! It is a model that began about 50 years ago. Paul Zane Pilzer, the economist, and others have predicted that it will grow rapidly in the years ahead. It is destined to be the new era of distribution, incorporating delivery (of product) and education (of the purchaser). Titled "intellectual distribution", it appears that this method of distribution and one to one marketing is set to explode in the near future. But doesn’t the internet do the job of education? No, it does not. It can help you learn about things you already know about, but it does not help you with new products, services, etc that you don’t yet know about. This is still best achieved face to face with one to one marketing.

Reason #9 – A Business for the 21st Century! Use the business trends of the 21st century: the power of internet marketing coupled with sourcing market-driven products that you already know your customers want (as opposed to finding customers for your products), and put that together with the power of people (high tech and high touch) who use a proven system; add to that the fact that you have no employees, virtually no stock, and very little overhead cost…… and you are on to a winner!

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