Make Your Virus Easily Transmitted

Any disease will spread only in favorable conditions and if the way of its transmission is easy. The easier the virus is transmitted, the more people will get infected; the more people will get infected the longer the virus will live.

If you want the people to do the work and spread your marketing virus, make it effortless for them. The Digital age made replicating easy. Use the scheme of paste and copy. Make your marketing message easy to multiply: links, tags, e-mails, software download etc. Of course the best solution is to make the spreading of your virus unconscious. Just like with Hotmail: every message contains a short linked invitation to get a free e-mail address. The simpler the better!

Make Your Virus Personal

Marketing viruses along with any other virus strikes the friends and associates of the infected person firstly. A cleverly built promotion scheme will use it to find an individual approach to every customer. People do not like to be spammed with usual and same for everybody stuff. Make your marketing message personal and friendly. The pattern "come and see…" if compared to the pattern "hello Ann, John invites you…" looses unmercifully.

Be psychologists, use universal human feelings and weaknesses. The buttons that will always work are greed, vanity and desire to be loved and understood.

Collaborate

The effectiveness of your marketing campaign will increase drastically if you place your links, content, images or ads on other popular and frequently visited sites and sources. Look for affiliated themes and websites that will be ready to collaborate. Place your marketing virus there and be sure that you will get an excellent network of people interested in your product and actively passing your virus forward.

And remember that sometimes unpredictable reactions of people may occur and even a perfectly designed marketing campaign may suddenly lose its relevance. So control the process and analyze the progress of your virus carefully!

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