In anticipation of an upcoming launch of Jeff Walker's Product Launch Formula 2, I told my list that I was going to offer a solo mailing to one of my lists of over 120,000. This immediately started a flood of emails asking how they could order early... something that I anticipated.

The second flood of emails asked how I had managed to build such a huge database. Rather than answering that second question in individual emails, I decided to answer it with this article.

First of all, I should point out that I've been in business online since late-1996, and have been slowly building my lists almost since the very beginning. So, I didn't accomplish this overnight. Still, I know that you can build a huge list rather quickly if you use the right techniques.

Here are some of my favorite list-building techniques:

1) Put a sign-up form on every page of your websites, except for direct sales pages where it would interrupt the flow too much. Next to that sign-up form, give a powerful reason why they need to join your list, and ask them to take action.

Next to the sign-up form, assure them that you will protect them from spam. Also post a few testimonials as proof of the value your newsletter provides.

2) Write information-packed articles and distribute them everywhere appropriate. I've written over 850 information-packed article on the topic of Internet marketing. Those articles demonstrate my expertise, share useful information, and bring visitors to my websites ready to join my lists.

I believe in sharing a lot of cutting edge information in my articles. Many people only drop hints, but I'm not afraid of sharing too much. The reason is that knowledge grows exponentially, and since I'm constantly learning new things, I can never teach you everything that I know.

Since I don't fear running out of useful information that you will value, my articles are genuinely helpful, and that generates lots of loyal subscribers.

3) Write information-packed, inexpensive ebooks and then allow affiliates to sell them for most of the profit.

I create a steady stream of ebooks - largely expansions of my articles - and then I set up affiliate programs where affiliates earn as much as 100% commission. Money is a great motivator for getting others to send you lots of new "paying" customers and subscribers

My favorite tool for setting up these "ebook traffic magnets" is Sid Hale's Rapid Action Profits script. This script allows you to set up a system where an affiliate earns INSTANT commissions which are paid directly to their Paypal accounts.

High commissions are a great motivator for people to send you new potential subscribers. When those commissions are paid instantly to affiliates who often have cash-flow problems, it's like pouring gasoline on a fire.

You'll find Sid's Rapid Action Profits System at: http://TheRealSecrets.com/RapidActionProfits/

4) Run pay-per-click campaigns... when the math makes sense. This is something that I don't see a lot of my competitors doing. However, when I know that my conversions rates or backend profits are sufficient, I often run pay-per-click ads... sometimes even for free items.

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