Article writing is one of the best ways of getting targeted traffic and qualified leads for your website. Article marketing gives better value in terms of, names generated and there quality than pay per click. If you want to write articles you can - but many people choose to employ article writers on their behalf.

If you want to employ an article writer you should check a few key points first.

Check Their Track Record

This is an obvious question to ask.

Most reputable companies will answer it and give search positions you can see and also if they insert into the big article directories, you can check the hits that have been generated.

Is English their First Language?

The article writing service you choose is going to represent you with their writing.

You need to make sure that they have a good knowledge of the English language and how to use it.

Many companies make the mistake of farming out their article marketing to companies overseas who offer cheap costs ( you can get an article for $5.00) - but you won't get many hits.

If the article is not written correctly, or the writer is not experienced in the subject, the reader will click away.

I am not saying all writers that do not have English as their first language cannot write to attract hits, some can but most can't.

What Will they do to Rate Your Article?

Article writing is a fantastic way of getting a search engine position, as many of the bigger article directories have huge presence on the net and a well written article can get a good position on the back of this presence.

You should check that your article writer has a good knowledge of choosing and formatting and article on Latent Symantec Indexing (LSI). Keyword articles are no longer effective and search engines have moved on.

Finally, check if the company can generate significant back links from high PR Sites, to give the article a higher placing in the engines.

How Many Insertions do you Get?

There are lots of Article Directories, Bloggs, Web 2.0 and Social Book marking sites, where your article can be inserted so ask:

How many will the article writer you employ be able to give you?

Today many companies will literally ensure you get hundreds or even thousands of insertions.

Finally

If you have the time to do it, or you like writing then you can do your own articles.

If on the other hand, you prefer to concentrate on running your business, there are plenty of article writing services out there - which can get you more and better quality leads than PPC.

There are hundreds of article writing services to choose from online and there are vast differences between them - in terms of the hits they will get and how they will represent your image.

Take you time and use the above tips to guide you and you will soon find an article writer that can deliver you results.