If an employee is engaged, it means that they feel they have a stake in the outcome - an honest desire to contribute to something greater than themselves, or even monetary gain.
The engaged employee has emotion tied to their work. Perhaps that emotion comes out of a sense of loyalty and connection to their leader or other team members.
Top leaders understand that in order to connect with their workforce, they need to leverage the power of emotion. Only by connecting with the individuals can a leader create a powerful team consisting of employees who are committed and engaged.
KEY MESSAGE: CONNECT TO ENGAGE!
Now that we now understand the concepts of connection and engagement, so let's get specific and share some examples of how a leader can achieve the connection that will inspire employee engagement:
1. Leaders must know up front where they are taking their team. They must "believe in" and "see a clear vision of the future". In order for you to know when you have achieved your vision, the vision must be measurable. Here are some examples of a vision with measurable results.
Showing most improvement quarter over quarter.
Achieving balanced performance - your team is listed in the Top 3 ranking in every key category.
Reaching the net income annual goal, or gaining market share over a key competitor!
2. Leaders must communicate their vision in a way that inspires others to "believe". Communicating change can be difficult.
Communicating a clear action plan that everyone can understand lessens anxiety. Change always creates opportunity. Turning the anxiety of change into excitement for opportunity should be the goal of the leader when communicating the new vision. Here are some examples:
Breakdown vision into individual goals so team members understand their roles and responsibilities.
Hold all team kick-off meeting to unveil overall vision and action plan. Add fun and excitement. Anticipate questions and be prepared to overcome any perceived barriers.
Implement tracking and regular progress reporting to keep team focused on achieving each step leading up to the ultimate goal.
3. Leaders must support, promote, inspire and motivate team members to realize the vision. Motivate team members by giving everyone an opportunity for personal gain, above and beyond their regular pay. For example:
Introduce a special incentive program. (This doesn't have to cost a lot of money.) Base awards on a percentage of "net" gain to the organization - not just one persons ability to achieve an individual goal.
Offer "interim" awards to key contributors once the team achieves mid-level goals.
Make a point of "celebrating" the small wins, which will ultimately lead to the BIG WIN! Use gift certificates, lottery tickets, recognition awards, etc - praise and recognize individual and team accomplishments along the way.
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