Here's how this approach goes. Using the same example figures above for our wonderful Canon digital SLR, you found a vendor who is willing to sell you the Canon body + tax + shipping for the fantastic price of $515 (remember, the true range you had previously determined was $587 - $629). In the land of best digital camera prices, this is known as "winning the lotto." So, what do you do? You jump on it of course! But, here's how the end of this telephone order typically goes...

(Seller) Congratulations. You just got a great deal. And, would you believe that we have a super-saver package on this Canon which includes the EF 28-200mm lens for an unbelievable package price of $1,000. (That puts the cost of this lens at $485, when you can buy it anywhere for $360, but you don't know that. Maybe that's what they meant by "unbelievable.") (You) Well, I already have 6 lenses, so I don't need anymore.

(Seller) No problem. You do know how these new digital SLRs eat up memory. We have a 2GB memory card that we currently have a promotion on. It's normally $460 (really $220) that they're allowing us to sell for only $375 with the purchase of a camera. (You) [Since you do know you'll need memory, and haven't had time yet to see what a good price for accessories of digital camera prices are, you might agree. Instead, however, you let the seller know that you're holding off on memory right now.] (Seller) [Knowing it's his last chance...] Ok, then. Let's just pick out a solid camera bag so at least your camera will be secure. (His point is valid, but what he's going to try to sell you is a $120 camera bag that you can purchase anywhere for $49.95.) (You) I already have 3 bags, so I'll pass. How soon can I expect delivery on my Canon? (Seller) Let me check the computer. Oh, I can't believe this... while we were on the phone, the last 3 Canons were sold, so we don't have any more. But, I'll be happy to take your order and ship yours as soon as it comes in (read as "never"). Of course, the actual phone conversation may be slightly different, substituting extended warranties and batteries for camera bag and memory, but you get the picture. Bottom line, when looking for the best digital camera prices, consider all the costs and buy from someone you can trust.

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