This is another in my series of articles that explain the Online Publishing Model and how small-time authors and/or self-publishers can use the OPM as a more lucrative alternative to the often archaic and dysfunctional traditional book publishing model. In short, using the OPM you'll make more book sales and you’ll net more profits, faster.

Typically, you will create your book/ebook in a source word processing program such as MS-Word or WordPerfect. Once you have converted it into PDF format you’ll be ready to start selling it via the three primary channels that make up the Online Publishing Model: 1. Sales-Mini-Sites, 2. Digital Download Distributors, 3. Print-On-Demand (POD) Distributors.

This article explains Channel 2, Digital Download Distribution.

Discovering exactly how the digital fulfillment channel works was a major breakthrough for me. That discovery alone has resulted in many thousands of dollars in ebook sales that I otherwise wouldn't have made. Really!

Based on my experience, the use of this one online distribution channel is guaranteed to add thousands of dollars annually to your bottom line sales! That's right -- if you harness the digital fulfillment channel of the OPM you'll sell hundreds more ebooks than you would just selling them from your Web sites.

DIGITAL FULFILLMENT: DEFINITION
It's important that you understand exactly what I'm talking about when I use the term "digital fulfillment", as opposed to print-on-demand (POD) fulfillment.

Digital fulfillment refers to when your ebook is delivered to the buyer strictly in electronic form as a "digital download" product. Essentially, it's the same as when your ebook gets downloaded from your Web site, except that, the digital fulfillment is provided by a digital download distribution company through their distribution network.

A typical example of digital fulfillment in action would be when you provide your ebook electronic files (PDF) to a company that distributes digital download ebooks to amazon.com, for example. Amazon.com would then offer your ebook to its customers as a digital download product.

IMPORTANT: When I talk about “digital fulfillment” here, I am NOT talking about delivering a downloadable ebook to your buyers from your own “sales-mini-site”. I’m referring to when one uses third party vendors and/or distributors to deliver a digital version of one’s book through their own channels.

THE SECRET OF DIGITAL FULFILLMENT
As I stated in the other parts of this series on the OPM, I have spent the past few years immersing myself in learning about the tools and techniques of successful Internet marketing to help me sell more of my ebooks/books.

In the process, I have purchased scores of "must have" books from many heavy-hitter big-name Internet marketers. But NEVER have I read anything about the digital fulfillment strategy in ANY of those many books/ebooks from the gurus!

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