This sure beats paying to print and store into inventory, 1,000 or 2,000 copies, or more, up-front doesn't it!

WHY CHOOSE POD FULFILLMENT?
As explained above, when people order a print-on-demand book they get a real hard copy paperback book that they can hold in their hands.

But why choose to produce a POD version when you already offer an ebook version? This is a good and logical question.

The main answer is this: an ebook is NOT a perfect substitute for a printed book.

This becomes particularly clear when marketing the two products through an online bookseller like amazon.com. It turns out that even when amazon offers a 30% discount on the digital download ebook version, about 50% of buyers of the exact same title still choose the more expensive POD paperback version.

So, not only are these people willing to pay more, but they are also willing to wait anywhere from 5 to 7 days for the POD book to be drop-shipped to them.

These are the traditional book buying people. They want a conventional paper book that they can hold in their hands. They want to be able to turn the pages. Many of these buyers don't really understand what an ebook or digital download is all about.

And, even if they do understand the "e" part of ebook they don't want to have anything to do with something that sounds so "techie".

Clearly, if you do not provide a conventional paperback book option via POD for these traditional book buyers you will be leaving that money on the table. Those people will NOT buy your digital download products.

PODS LOOK AND FEEL LIKE REAL BOOKS
So, what does a POD book look like you might ask?

The quality of my POD books when printed is very acceptable. The full-color glossy cover is printed on standard cover stock and the book is perfect bound. The interior is comprised of standard 8 1/2" x 11" paper stock, printed both sides. It's like an excellent quality Xerox job between professionally designed full-color glossy covers. So, people who order them get a paperback of equivalent quality as to what one would normally find on the shelves at a bookstore.

That's just the format I use for my “how-to” books. You can also have PODs produced in all kinds of sizes, shapes and bindings, including hard cover books!

BOTTOM LINE
If you want to sell books to the traditional book buying public you have to give them what they want - a printed book. Print-on-demand (POD) is a technology that lets you do just that -- one copy at a time.

The really exciting thing about these POD sales is, as I explained above, they are IN ADDITION to any sales that you will make via Web site or digital fulfillment channels. It really is like "found money".

That’s what makes using the Online Publishing Model so exciting; it gives you three equally productive selling channels for your books and/or ebooks.

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