For many folks their dream of success included an appearance on Orphan.

The good news is that you can make a boatload of money without getting within a thousand mile radius of her show. And the energy of that fantasy can best be channeled towards achieving more down to earth goals.

True – if you build it, they will come. But they may NOT come in sufficient number to make it worth your while. Focus on what you can do NOW. And leave Oprah for later.

BLATANT BLUNDER #4 – WORKING WITHOUT A STRATEGY

I always tell my clients "Ask not what you can do for your audio, ask what AUDIO CAN DO FOR YOU."

However, most folks get stuck right at the start by asking "What project should I produce?" When the question they should be asking is "What do I want this project to accomplish for my business?" Is it building a huge mailing list? Is it creating sales on your website? Is it having a substantial product to sell at your live appearances? Or is it having a bonus to entice folks to sign up for your high end services?

Audio is not an end in itself – but a means to accomplish what you want in your business. People who try to decide what project to produce BEFORE asking what they want that project to achieve is working very hard for their audio. My suggestion is to turn the tables, put strategy FIRST, and let your audio work very hard for YOU.

BLATANT BLUNDER #5 – MISSING THE UPSELL

An up sell is simply a way of making additional money from people who have just bought (or are in the process) of buying something else from you. For example, if you are giving a live workshop, give attendees the opportunity to purchase an additional product that builds upon what they’ve discovered in your workshop.

Because it’s so much easier to serve your existing raving fans than to try to earn new ones, an up sell is an effective strategy. Don’t ignore the fact that a purchase is a vote of confidence. And when people have purchased (or are in the process of purchasing) is the BEST time to add additional value by giving them a GREAT DEAL on a supplemental product.

BLATANT BLUNDER #6 – NO PRODUCT SHOULD STAND ALONE

Folks, who see their audio merely as a standalone offering, rather than a component of an entire package or bundle of products and services, are missing out on a huge portion of their profits.

Because, strange as it sounds, people are actually happier to spend more money with you if they feel they are getting a great deal. The same person, who complains about the price of bread going up 20 cents, will, in the next breath, crow about the $3,000 they saved on their $50,000 Mercedes.

People love a good deal – and will happily spend a lot with you if that’s what they feel they are getting. I’m not saying you shouldn’t sell your products alone. I am saying you must ALSO look for ways you can bundle your audio products with other services.

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