BLATANT BLUNDER #7 – LOOK MA, I’M INVISIBLE

In a perfect world, your audio would emit a secret signal, audible only to your target market that would hypnotize them to buy. But until that’s perfected, you’re going to have to find ways to get the word out.

Fortunately, there are lots of ways to do this. Public appearances are great because audiences get a chance to sample you ‘in the flesh’. And it’s often a small step for them to ‘take you home with them’ by purchasing your products. Distributing free articles to build your mailing list is another time-tested way to make this happen. You can also link your audio to publicity for a book, e-book or workshop you’ve already got going.

There are many ways to get visibility for your project. And it’s wise to put some thought into how you’re going to do that BEFORE you record. Because the only thing worse than being all dressed up with nowhere to go, is to have 100 copies of your first CD sitting in your closet without the slightest idea of how you’re going to get them into the hands of your customers.

Page 3 of 3 :: First | Last :: Prev | 1 2 3 | Next