Your resume and cover letter are buried in a pile of over 500 applicants. The employers picks up the next letter and it says "I am writing in response to your advertisement #50111 regarding your Plant Manager position". Pretty boring... and you just missed your chance to grab their attention. Here are some tips on how to make your cover letter really stand out.

First of all, let's agree that the ONLY purpose of the cover letter is to get someone to want to read your resume. It is NOT a recap of your resume or a short story of how you moved from job to job. Since employers spend only a few seconds glancing at your letter, it should be short, easy to read and compelling.

Example: "I have over 15 years leading the highest level IT initiatives and was 1 of 3 Executives at Microsoft responsible for launching the Windows 95 operating system". In this extreme case, you really don't have to put much more than that in the cover letter as most people would immediately want to know more and pick up the resume. So here are some ways you can instantly grab attention.

Trick #1: A great trick is to start by thinking about how people in these positions are measured and what the best candidate in the world would deliver. For example, for sales people, employers want to hear about setting sales records (overachieving quota), expanding the customer base, and earning customer loyalty. For project managers, employers want to see a consistent track record of delivering projects on time and with a high level of quality. For manufacturing, the key metrics are productivity, safety, quality and cost improvements. Now tell them that you can deliver these things.

"I have over 15 years of experience leading manufacturing operations to new heights in productivity, profitability and safety".

"Setting new sales records, growing market share and turning mediocre performers into sales superstars briefly describes what I can do for your firm".

"I have over 10 years of experience leading highly visible, complex projects and have earned a solid reputation for meeting aggressive deadlines and bringing internal/external customer satisfaction to new heights".

Get the idea? You just told them that you have a track record of delivering the results they are looking for.

Trick #2: Most people send the same basic cover letter to all firms. Employers are really impressed when you demonstrate you know something about their organization. So demonstrate your knowledge and put in a line that shows you've done your homework.

Example: "I've followed your company for a number of years and I imagine that with your opening a new plant in Atlanta, you will need someone who is experienced in plant startups".

"With your recent acquisition of XYZ, I'm sure you can benefit from someone who has extensive HR experience managing the integration of new personnel and cultures".

Wow! So far, you've told them you are a star performer who can deliver exactly what they want and that you are experienced in meeting some of the specific challenges that their organization faces. Now prove it.

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